Our Commitment

At Pilgrim’s, we are committed to meeting the needs of our customers and consumers by providing the necessary resources to help them make informed purchasing decisions regarding our products and innovating to meet their evolving expectations. We provide information about our product options, their nutritional content and the various production processes available, such as traditional, antibiotic-free and organic. To meet the expectations of our customers and the dynamic lifestyles of our consumers, we engage in continuous dialogue to ensure we provide innovative products that align with their values and needs.


Our Management Approach

The corporate marketing teams at Pilgrim’s U.S., Pilgrim’s Mexico, Pilgrim’s Moy Park and Pilgrim’s Tulip are responsible for developing customer and consumer information. Marketing efforts are led by the Director of Marketing or Chief Marketing Officer for each business unit, who reports directly to the President of the business unit or the Vice President of Retail Sales, Pricing and Marketing. These teams conduct their work in accordance with our Responsible Marketing Policy.